Msonkhano wogulira zinthu wa Double Eleven, womwe umachitika ku China pa intaneti, unayamba kutchuka kwambiri Lolemba, zomwe akatswiri amakampani adati zikusonyeza kuti dzikolo limagwiritsa ntchito bwino zinthu komanso limakhala ndi mphamvu zogulira zinthu nthawi yayitali pakati pa mliri wa COVID-19.

Mu ola loyamba la Lolemba, kuchuluka kwa makampani opitilira 2,600 kunaposa kuchuluka kwa tsiku lonse chaka chatha. Makampani akunyumba, kuphatikizapo kampani ya zovala zamasewera Erke ndi kampani yopanga magalimoto SAIC-GM-Wuling, adawona kufunikira kwakukulu panthawiyi, anatero Tmall, nsanja yogulira zinthu pa intaneti ya Alibaba Group.

Mwambo wogulira zinthu wa Double Eleven, womwe umadziwikanso kuti Singles Day, ndi chizolowezi chomwe chinayambitsidwa ndi nsanja ya e-commerce ya Alibaba pa Novembala 11, 2009, yomwe yakhala chochitika chachikulu kwambiri chogulira zinthu pa intaneti mdziko muno. Nthawi zambiri chimakhala kuyambira pa Novembala 1 mpaka 11 kuti akope anthu osaka zinthu zotsika mtengo.

Kampani yayikulu yamalonda apaintaneti, JD, yati idagulitsa zinthu zoposa 190 miliyoni m'maola anayi oyambirira a chikondwererochi, chomwe chidayamba chaka chino nthawi ya 8 koloko madzulo Lamlungu.

Kuchuluka kwa zinthu za Apple pa JD m'maola anayi oyambirira a chikondwererochi kunakwera ndi 200 peresenti chaka ndi chaka, pomwe kugulitsa zinthu zamagetsi kuchokera ku Xiaomi, Oppo ndi Vivo mu ola loyamba kunaposa komwe kunalipo chaka chatha.

Chochititsa chidwi n'chakuti, kugula kwa ogula akunja pa Joybuy, tsamba lapaintaneti la JD padziko lonse lapansi, panthawiyi kwawonjezeka ndi 198 peresenti chaka ndi chaka, zomwe zidapitilira zomwe adagula pa Novembala 1 chaka chatha.

"Kugula zinthu chaka chino kwasonyeza kuti anthu ambiri akuchira bwino pakati pa mliriwu. Kuchuluka kwa zinthu zogulira pa intaneti kwawonetsanso kuti dzikolo lili ndi mphamvu zogulira zinthu zatsopano kwa nthawi yayitali," adatero Fu Yifu, wofufuza wamkulu ku Suning Institute of Finance.

Kampani yopereka upangiri ya Bain & Co inaneneratu mu lipoti kuti poyerekeza ndi chaka chatha, chiwerengero cha ogula ochokera m'mizinda yotsika mtengo omwe adatenga nawo gawo pamwambo wogula zinthu chaka chino chikuyembekezeka kupitirira cha mizinda yotsika mtengo komanso yotsika mtengo.

Komanso, mpaka 52 peresenti ya ogula omwe adafunsidwa akukonzekera kuwonjezera ndalama zomwe amawononga pamwambo wogula zinthu chaka chino. Avereji ya ndalama zomwe ogula amawononga pamwambowu inali 2,104 yuan ($329) chaka chatha, lipotilo linatero.

Mu lipoti lake, Morgan Stanley adati kugwiritsa ntchito zinthu zachinsinsi ku China kukuyembekezeka kuwirikiza kawiri kufika pa $13 trillion pofika chaka cha 2030, zomwe zidzaposa United States.

"Potengera mwambo wogula zinthu woterewu, gulu la zinthu zotsika mtengo, zopangidwa mwaluso, komanso zomwe zingathe kukwaniritsa zomwe achinyamata amakonda, zawonekeranso, zomwe zipititsa patsogolo gawo la ogula," adatero Liu Tao, wofufuza wamkulu kuchokera ku Development Research Center of the State Council.

He Wei ku Shanghai ndi Fan Feifei ku Beijing adathandizira nkhaniyi.